MapReduce is a linearly scalable programming model. The programmer writes two functions—a map function and a reduce function—each of which defines a mapping from one set of key-value pairs to another. These functions are oblivious to the size of the data or the cluster that they are operating on, so they can be used unchanged for a small dataset and for a massive one. More importantly, if you double the size of the input data, a job will run twice as slow. But if you also double the size of the cluster, a job will run as fast as the original one. This is not generally true of SQL queries. - Excerpt from Hadoop - The Definite Guide